Essays
Incredibly Difficult and Pointlessly Complicated
In 2012, I started a dorky side project, teaching weekend classes on how to get more traffic to your website from search engines.
Burning the Boats: Going All-In on a Side Project
In 2017, I quit arguably the greatest job in the world, managing search engine optimization at Airbnb, to go all-in on my side project, a digital marketing training course called ClickMinded.
A Six-Figure Side Project
How a weekend SEO class grew into a profitable online business.
$21,243 in 8 Days: Why AppSumo Will Keep Crushing It
How the ClickMinded online SEO course generated $21,243 in 8 days with AppSumo, and why I think Noah Kagan and his team are going to keep crushing it.
